So How Did & Wolf Bridal Come to Be

It’s a winding journey that began with a job I adored, followed by one I couldn’t stand. I even dabbled in the dream of buying a house in Italy (spoiler: we didn’t). And then, almost serendipitously, I stumbled upon the bridal shop where I bought my dress up for sale—just as I was searching for a new career path. At that moment, a spark ignited: Could I run a bridal shop?

I never set out to reinvent bridal shopping; I just wanted to offer you a refreshingly genuine experience. Because you aren’t a magical unicorn, and wedding planning isn’t all hearts and flowers. You’ll get a healthy dose of honest advice, good vibes, and a bridal expert who truly cares about finding you a dress you love.

At & Wolf Bridal, you can expect a listening ear, respectful advice, and a partner who is as committed to your vision as you are. We're not here to redefine bridal but to revolutionise your journey towards finding the perfect gown with down-to-earth guidance and a whole lot of fun.

Award winning Bridal? Featured in Vogue? No because we're just here to make you look fabulous

I am not here for awards or to claim that we have featured in Vogue and let's be honest: awards and Vogue features often come with a catch. 99% of the time, it's all about who pays the bill, and if we are not paying, they’ll have us begging our clients, friends, family,and even our pets, for votes to pad their data lists. I would rather invest my energy in what truly matters—making sure you shine on your big day. No gimmicks, no smoke and mirrors, just a genuine promise to celebrate every beautiful detail of your journey.

What’s Next?
Well, I’m here, ready to guide you through the wonderfully unpredictable world of bridal fashion, with a touch of wit, a lot of heart, and the occasional dash of unpredictability.

Thanks for stopping by and letting me share a bit of my story. I can’t wait to help make your bridal journey as unforgettable as you are!

Victoria
Founder, & Wolf Bridal